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Ethel

  • Ethel

GRSTALT is a kind of artistic clearinghouse. It could be a collective or an algorithm. It is a means of circumventing the construct of 'the author'. Decoupled from its creator, a work can become the floating entity it was meant to be; identity founders, preconceptions dissipate.
True freedom is the ability to throw out all the trappings of the singular authorial viewpoint, to thrust the 'master' from their pedestal.
To remain marginal, anonymous, is to bend to the times, to embrace the dehumanizing logic of the 'brand'.
GRSTALT is a consciously nebulous entity. By becoming nothing, the writer can become anything. By reducing oneself to a string of letters, the writer is no longer confined by the old expectations of biography and personality. It is an attempt to escape the attention ecosystem, to elude the dramatized self.
In a climate of maximal transparency and disclosure, to withhold is to allow for the possibility of unmediated expression. To denude the space is to resacralise it.
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